Intergum has achieved its status as the market leader in Turkey by creating and supporting its familiar brands. The company's foremost brand is " Falım " launched in 1989, today commands a 30 % share of the entire chewing gum market itself. Falım is an unsweetened product ( no sugar or artificial sweeteners) which is unique to the chewing habits of Turkish populations. Another important brand is First, a family of cutting edge sugarfree products combined with functional benefits focusing on fresh breath and healthy teeth. First is competing directly with international brands as well as local brands, it is a world quality sugarfree chewing gum range.

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